purchasing decision

purchasing decision
марк. = purchase decision
* * *
решение о покупке

Англо-русский экономический словарь.

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  • Decision fatigue — Candy and snacks are placed close to market cash registers to take advantage of shoppers decision fatigue.[1] In decision making and psychology, decision fatigue refers to the deteriorating quality of decisions made by an individual, after a long …   Wikipedia

  • Purchasing — refers to a business or organization attempting to acquire goods or services to accomplish the goals of the enterprise. Though there are several organizations that attempt to set standards in the purchasing process, processes can vary greatly… …   Wikipedia

  • Purchasing management — articleissues article = y refimprove = November 2007 expand = November 2007Purchasing management is the management of purchasing process, and related aspects in an organization. Because of production companies purchase nowadays about 70% of their …   Wikipedia

  • decision-making unit — DMU The informal group of individuals within an organization that decides which items the organization should buy. Commercial buying is undertaken by a group of people, rather than by individuals; it is important for the seller to discover the… …   Big dictionary of business and management

  • Buyer decision processes — are the decision making processes undertaken by consumers in regard to a potential market transaction before, during, and after the purchase of a product or service.More generally, decision making is the cognitive process of selecting a course of …   Wikipedia

  • Group decision making — (also known as collaborative decision making) is a situation faced when individuals are brought together in a group to solve problems. According to the idea of synergy, decisions made collectively tend to be more effective than decisions made by… …   Wikipedia

  • Multi-criteria decision analysis — Multiple criteria decision making or multiple criteria decision analysis is a sub discipline of operations research that explicitly considers multiple criteria in decision making environments. Whether in our daily lives or in professional… …   Wikipedia

  • Make-Or-Buy Decision — The act of choosing between manufacturing a product in house or purchasing it from an external supplier. In a make or buy decision, the two most important factors to consider are cost and availability of production capacity. An enterprise may… …   Investment dictionary

  • Industrial market segmentation — is a scheme for categorizing industrial and business customers to guide strategic and tactical decision making, especially in sales and marketing. While government agencies and industry associations use standardized segmentation schemes for… …   Wikipedia

  • marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… …   Universalium

  • Consumer neuroscience — is the combination of consumer research with modern neuroscience. The goal of the field is to find neural explanations for consumer behaviors in both normal and diseased individuals. Contents 1 Consumer Research 2 Advertising 2.1 Advertising and… …   Wikipedia


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